Yaana Ventures

Contact Us

If you have any questions or would like to get in touch with a member of YAANA Ventures, please contact us through the below methods:

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E-Mail: business@yaana-ventures.com

Telephone: +66 2591-5420

Fax: +66 2591-5422

Postal Address 33/2 Tiwanon Road 28
Tiwanon Road, Bangkasor
Nonthaburi 11000 Thailand

YAANA Ventures Advances Global Conservation Efforts By Joining Adventure Travel Conservation Fund

ATCF members provide direct funding to support natural and cultural projects  in destinations around the world

YAANA Ventures is proud to announce its membership in the Adventure Travel Conservation Fund (ATCF), an international non-profit organization focused on funding on-the-ground conservation projects around the world. The ATCF provides members in the travel and outdoor industry an avenue to directly support projects that are critical to protecting the future of adventure travel.

“YAANA Ventures fully supports the triple bottom line of people, planet and profit in responsible tourism,” said Willem Niemeijer, CEO of YAANA Ventures. “Our membership of ATCF reinforces the ‘people and planet’ part of that commitment.”

ATCF Board Member, Shannon Stowell, who is also President of the Adventure Travel Trade Association, welcomed YAANA Ventures, saying, “We’re thrilled that YAANA Ventures has chosen to join industry leaders in supporting the Adventure Travel Conservation Fund. As this initiative grows and unites us all in the ATCF cause, we believe we will make a positive impact. We applaud YAANA for having such vision.

ATCF members include adventure and outdoor organizations that have come together to protect international travel destinations. “Without the conservation of these unique environments, cultures and communities, we risk losing the very experiences that we seek when we travel,” said Soraya Shattuck, ATCF Executive Director.

The adventure tourism industry is highly dependent on conserving the world’s natural and cultural resources. YAANA Ventures and ATCF members from across the globe have therefore united to help protect threatened communities, cultures and wild places.

Once a year, the ATCF awards grants to organizations seeking conservation funding. Grant recipients are nominated and voted on by members of ATCF. One hundred per cent of ATCF membership dues fund chosen conservation projects.

“The adventure travel community has the power, the resources, and the responsibility to make an incredible impact on the world,” said outdoor industry pioneer Steve Barker, Founder of Eagle Creek and ATCF Board Chair. “Through ATCF, companies around the globe unite their influence and passion to support organizations that protect, preserve and improve destinations, resources, and indigenous cultures so they’ll be around for years to come.”

Both non-profit and for-profit organizations, which may include conservation groups, indigenous people groups, tour operators, or accommodations, can receive project funding from ATCF. To learn more about the funding criteria, or to apply for a future ATCF grant, please visit the projects page on the ATCF website.  To learn more about joining ATCF and becoming a member organization supporting global conservation, visit adventuretravelconservationfund.org.

Marketing Manager

YAANA Ventures is an owner, partner and operator of entrepreneurial travel and hospitality ventures in Asia. We distinguish ourselves by sharing authentic experiences that are grounded in the cultural richness of Asia. YAANA Ventures is a champion of the triple bottom-line: we empower our ventures with the values to nurture the people with whom we work, to sustain the planet we all share and to pursue profits to expand our mission. Strategy, Advisory, Finance, Business Systems and Marketing is at the core what YAANA Ventures contributes to its family of brands.


Marketing Manager

We are looking for a hands-on, creative person to plan and execute effective marketing plans for each of the companies that are part of the YAANA Ventures family of brands. We have a small, dedicated team of executives, that we plan to grow based on needed skills to efficiently contribute to effective, result-oriented marketing of our businesses.

We complement our in-house team with trusted external resources for design, web development, branding firms, PR, etc. Furthermore, each business contributes with their own resources with content, social media activity and more.

Key Job Responsibilities

Develop strategies and tactics to drive relevant business to YAANA Ventures’ brands

  • Co-create annual marketing plans and manage budgets allocated for each brand
  • Manage marketing campaigns, including in-print advertisements, tradeshows, all forms of collateral, Facebook and Google Adword campaigns, from ideation to execution
  • Lead and grow a small team of in-house marketing executives
  • Manage and partner with external resources, agencies and vendors
  • Inspire and collect content (original text, images and/or video) from the teams at the individual brands under YAANA Ventures and see to publication
  • Supplement direct brand and product messages with relevant third-party information, such as trade and sustianability publications and reliable news sources, to further explain and accentuate strategy.
  • Manage marketing calendars
  • Lead periodic efforts applications for relevant and noteworthy awards.
  • Manage editors, contributors of social media channels and bloggers to leverage a stream of localized knowledge to an international audience.
  • Capture and analyze the appropriate marketing data/metrics, insights and best practices, and report and act on the information with the aim to continuously improve effectiveness

Desired Skills and Experience

  • At least 3 years proven experience in marketing management intourism or hospitality
  • Degree in marketing or related field preferred
  • Excellent English skills (native speakers preferred)
  • Solid knowledge of website and social media analytics tools (e.g., Google Analytics, Facebook Insights, etc.)
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Ability to think creatively and innovatively
  • Analytical skills to forecast and identify trends and challenges
  • Positive attitude, detail-oriented with good multitasking and organizational ability

We offer

  • visa and work permit (if so needed)
  • regular regional travel opportunities
  • great working environment
  • competitive salary

Interested in the above position? Please send your CV and letter of motivation to careers@yaana-ventures.com to the attention of Willem Niemeijer, CEO.

** Because of the large amount of applications expected, we regret that only shortlisted applicants will be contacted **

DMC Khiri Travel Announces Eight New Creative Exploration Itineraries in Asia for Product Managers

New creative itineraries by Khiri Travel fight ‘overtourism’ by taking visitors beyond the congested attractions of Asia

Khiri Travel’s new Asia Creative Series: a modern emphasis on tourism dispersal away from major tourism hubs

(Download these images and this release in Word & Text formats here)

Ahead of the World Travel Market in London, Khiri Travel has announced its “Asia Creative Series” – eight new travel routes in Southeast Asia designed to inspire tour operator product managers.


Willem Niemeijer, the founder of Khiri Travel, said the new Asia Creative Series varies from 10 to 21 days and immerses guests in deeply rewarding, often cross-border, travel experiences in Thailand, Myanmar, Indonesia, Vietnam, Sri Lanka, Laos and Cambodia.

For example, there is a 10-day trip through lesser-seen Sri Lanka, starting in Anamaduwa, ending in Kotugoda; or see the best of remote Indochina on a 16-day discovery trip from Luang Prabang to Hanoi.

The biggest trip is a 21-day odyssey around the Lesser Sunda Islands of Indonesia, starting in Bali and ending in Gili Meno.

The series also delivers in-depth experiences on circular trips starting and finishing in Bangkok and Yangon. Vietnam, Bali and Myanmar are fully represented too.

“The itineraries have been designed as inspiration for product managers,” says Niemeijer. “The trips are in-depth
and visit the must-see highlights. However, the emphasis is on people and locations that are largely untouched
by tourism.”

He added: “While these tours go very local, almost all overnights are possible in comfortable, or even luxury accommodations, making these tours accessible for a broad selection of travellers.”

Each itinerary has been encapsulated in a series of PDFs and high quality slimline brochures for easy sharing
with clients. The brochures will be available at the Khiri Travel booth (AS603) at WTM London.

‘Overtourism’ is a vexing issue, says Niemeijer. “As tourism is booming in Asia, pressure is mounting on sustainability
and capacity at certain places. Khiri wants to encourage visitor dispersal to where tourism visitation is limited,” he says.


Khiri Travel will be at WTM London to promote its Asia Creative Series and update the travel trade on its latest DMC product news and services from Asia.

Niemeijer will address a panel on World Responsible Tourism Day, 8 November at WTM entitled, “Securing Commercial Advantage: Marketing Responsible Tourism.” It takes place 15:30 – 16:45 at the WTM Responsible Tourism Theatre, AF580.


YAANA Ventures and Grasshoppers Adventures organizied the YAANA Corporate Bike Challenge 2017 in support of Operation Smile.

YAANA Ventures and Grasshoppers Adventures organized the YAANA Corporate Bike Challenge 2017 in support of Operation Smile. The exciting event raised USD 25,000 for Operation Smile Thailand and Operation Smile Vietnam.

Link to the story

YAANA Bike Challenge Raises US$25000 for Operation Smile Kids

Three-day ride in Vietnam raises funds to pay for numerous cleft palate operations for Asian children


YAANA Ventures Corporate Bike Challenge gives US$25000 to Operation Smile Foundation 25 September in Bangkok. (L to R) Mark Remijan, CFO YAANA Ventures; Therese Beauvais, Board Member, Operation Smile Thailand; Khun ‘Nong’ Niemeijer, Board Director, Khiri Travel Thailand: Willem Niemeijer, CEO, YAANA Ventures (Download image above and ones from the ride itself here. This release is also available in Word & Text formats here)

YAANA Ventures presented US$25000 to Operation Smile Thailand and Vietnam on 25 September in Bangkok. The donation was made possible by 20 energetic rider-sponsors who joined the inaugural YAANA Bike Challenge. The three-day 226 km bike ride took place 9-11 September along the scenic coast of central Vietnam, from Quy Nhon to Hoi An.

The funds will be used to pay for operations, after care and speech therapy for Asian children born with facial deformities such as cleft lip. Operation Smile Thailand, Board of Directors Member, Therese Beauvais, receiving the cheque on behalf of Operation Smile, said: “I would like to thank and congratulate our friends at YAANA Ventures, Grasshopper Adventures and all the rider-sponsors who participated in the YAANA Corporate Bike Challenge in Vietnam. It was not an easy ride and yet everyone stayed true to their commitment and finished the ride in style, bringing more awareness and much needed funds to both Operation Smile Thailand and Operation Smile Vietnam. We are forever grateful for their sustained support and dedication to children in the region.”

The 20 rider-sponsors who sweated hard and pushed themselves to raise funds were the senior executives of ASEAN Capital, Antipodeans, Sansara, InVision Hospitality, Anantara Chow Energy, EZ Land, Les Rives Experience, Vietnam Trade Alliance, Khiri Travel, Green Trails, GROUND, EMM Hotel Saigon, Remote Trails, YAANA Ventures and Grasshopper Adventures.

Chow Energy CEO Anavin Jiratomsiri, on day two, after 95 kilometres of biking in hot, humid conditions, rallied the two other Chow Energy rider participants to continue riding for another five kilometres (outside of the program design) in order to reach the magical 100 kilometres in one day — a feat of accomplishment.

Chris Stafford, Chief Operating Officer of 137 Pillars Hotels and Resorts, said that he “enjoyed every minute of it”. Frans Betgem, Founder and Managing Director of Green Trails in Thailand, said: “Wish I could do it all over again.”

Willem Niemeijer, CEO of YAANA Ventures, who also participated, said: “All our sponsors were heroes in raising money for Operation Smile. Thank you to them all.”

He added: “Our objectives were to celebrate the beauty of ASEAN destinations, spread awareness of low impact responsible tourism, share ideas for best practice examples and push ourselves mentally and physically for a good cause.”

YAANA Ventures, which creates and invests in tourism companies that abide to a “people, planet, profit” ethos, will organise another YAANA Bike Challenge next year for like-minded companies and individuals.

Companies or individuals with an interest in sponsorship are invited to contact the organisers on bike2017@yaana-ventures.com.

Riders of the inaugural YAANA Bike Challenge on the road in Vietnam

GROUNDRocks.com Helps Young Travellers Do Good in Asia

The new online platform is dedicated to providing easily booked, affordable and constructive experiences for young people who want to give back when they visit Southeast Asia

Each trip is a structured balance of community work, organised days of cultural sightseeing and hiking to local nature attractions with a few days off at leisure included

(Download images and Word format here)


GROUND Asia is launching GROUNDRocks.com this week to showcase easy to book community experiences for individual young people, couples, and groups of friends who want to do good on their trip to Southeast Asia. Young travellers can choose and book online from options in Thailand, Cambodia, Vietnam and Bali and Jogjakarta in Indonesia.

GROUNDRocks.com is an extension of GROUND Asia, which specialises in creating and operating development trips in Asia for institutions such as schools, colleges and universities.

The GROUNDRocks programs run for 18 days in either Thailand, Cambodia, Vietnam or Indonesia, and have been designed to be a transformational experience for both the traveller and the host community. The local community benefits from projects such as school construction and maintenance, English lessons and agricultural work. The process builds leadership values, resiliency and cross-cultural understanding on both sides.

“Our journeys are developed with the objective of transforming young travellers through hands-on, positive experiences in Southeast Asia,” said Jack Bartholomew, the Vietnam-based General Manager of GROUNDRocks. Bartholomew is attending the World Youth and Student Travel Conference in Montreal this week, where the new platform will be unveiled and promoted.

The GROUNDRocks website shows the price of each 18-day trip, which varies from US$1000 to US$1312, including supervised community work, sightseeing, meals, and homestay accommodation.

Each trip is a structured balance of community work, organised days of cultural sightseeing and hiking to local nature attractions with a few days off at leisure included.

Each participant receives a certificate of participation at the end and has the option of joining flexible, guided extension trips. These are priced US$640-US$750 per person for eight days, with cheaper prices for shorter trips. Activities typically include hiking, sightseeing, snorkelling, bicycle rides and the like, and are more akin to a standard backpacker experience.

Both the 18-day community trips and the leisure extension trips run on guaranteed fixed departure dates, which are clearly shown on the website.

“GROUNDRocks.com makes it easy for young people wishing to spend time in Southeast Asia and give something back at the same time,” said Bartholomew. “The new website allows young people – or their parents – to assess and book no matter where they are in the world. We make community-based trips in Asia simple and stress free.”

Jack Bartholomew and GROUND staff on field projects in Southeast Asia

Cardamom Tented Camp New Nature Packages on “TRAVEL BEGINS AT 40”

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New Cardamom Tented Camp in Cambodia Announces Nature Activities, Packages and Rates

Cardamom Tented Camp ecotourism paradise in Cambodia: Nine comfortable tents with private bathrooms; guided hikes through forest and grasslands; 18,000 hectares of native forest reserve (Download images here. This press release is also available and Word and Text formats here.)

The new Cardamom Tented Camp in Botum Sakor National Park in southwest Cambodia has announced 3 day/2 night and 4 day/3 night packages for nature tourists. The safari-style camp with nine furnished and comfortable boutique tents, each with a private bathroom, is open for booking now, with the soft opening on 1 November.

Both packages have been created for nature tourists whose expenditure will help keep the forest standing. An economically viable Cardamom Tented Camp helps keep the area out of the hands of loggers, poachers and mining operators.

Each package includes an introductory presentation on the magnificent 18,000 hectare Botum Sakor National Park followed by guided hikes by Wildlife Alliance rangers. Guests follow abandoned poaching and logging trails through dense forest home to macaques, gibbons, hornbills and more. Hikers can inspect confiscated snares, traps and improvised hunting rifles at a ranger station.

After hiking, guests have the option of kayaking back to the tented camp on the Preak Tachan river.

Each inclusive package with breakfast, lunch and dinner in the camp’s riverside restaurant allows time for guests to explore by themselves or in small groups, or to simply lounge by the floating pier at the camp with binoculars spotting some of the hundreds of bird species in the park. Guests have the option of joining a second ranger patrol on a different route during their stay.

Asian elephants, dhole, clouded leopards, hog badgers, sun bears, mouse deer and pangolin all rely on the mature forest habitat around the camp.

“The Cardamom Tented Camp helps keep the forest standing,” says Willem Niemeijer, CEO of YAANA Ventures, the sustainable tourism company invited to create a low-impact ecotourism camp. “We can’t take the forest’s survival for granted. Each visitor helps us show the world that well managed ecotourism is a viable alternative to logging and hunting.”

At the eco-camp, which is a three way initiative between the Minor International, YAANA Ventures and Wildlife Alliance, a percentage of the revenue will go directly to Wildlife Alliance. Wildlife Alliance is supported by the Golden Triangle Asian Elephant Foundation, an initiative of the Minor Group. Any tented camp profits will be reinvested locally.

The two new packages can start at the Wildlife Alliance lodge and pier in Trapeang Rung at set times or include transfers in an air-conditioned vehicle from Phnom Penh or Trat airport in Thailand. From Trapeang Rung it is a one-hour river trip to the Cardamom Tented Camp.

Trapeang Rung is located along Route 48 approximately one hour’s drive from the Hat Lek-Koh Kong border with Thailand. It is two hours north of Sihanoukville. A regular local bus service between Phnom Penh and Koh Kong stops on request at Trapeang Rung.

The price of the 3D/2N package commencing in Trapeang Rung starts at US$198 per person on a twin/double sharing basis (single room surcharge US$65). The 4D/3N package starts at US$289 (single room surcharge US$95). The packages, including pre-arranged transfers from Trat or Phnom Penh, are US$389 and US$479 respectively. There are discounts for transfer pickup or drop off at Sihanoukville.

Helicopter transfers from either Siem Reap or Phnom Penh can be arranged by the Cardamom Tented Camp.

Rates for tour operators are available on application to sales@cardamomtentedcamp.com

Further information: CardamomTentedCamp.com

Operation Smile Thailand Thanks YAANA Bike Challenge Riders

Ahead of the event, five-year old recipient of a successful cleft palate operation also wishes the riders well.

Can smile now: Five-year old Pavinee Kaewsai, Operation Smile Thailand Board of Directors Member, Therese Beauvais, and typical coastal scenery in central Vietnam (Download these images here. This release is also available in Word & Text formats here)


Operation Smile Thailand has thanked the 20 riders of the inaugural YAANA Bike Challenge and wished them well for the 226-km fundraiser for the charity.

The three-day corporate challenge takes place 9-11 September in central Vietnam. It will raise thousands of dollars for Operation Smile, which pays for operations for Asian children born with facial deformities such as cleft lip.

A young recipient of such an operation wished the riders a successful fund-raising trip.

“Good luck to all the riders on the YAANA Corporate Bike Challenge,” said Pavinee Kaewsai, aged five, from Sisaket, northeast Thailand. Pavinee received cleft lip surgery from Operation Smile Thailand in February 2013. “Thank you for helping me and so many children smile again. Khob Khun Ka.”

The Board of Operation Smile Thailand wished the riders well too.

“It is with much appreciation and gratitude that I wish all riders of the inaugural YAANA Bike Challenge safe travels and the wind at your backs,” said Therese Beauvais, Board Member of Operation Smile Thailand. “Without your compassion, sacrifice and generosity, we would not be able to carry on with the meaningful work of Operation Smile. Thank you for your participation and kind support.”

Apart from fund raising, the secondary objective of the YAANA Bike Challenge is to bring together progressive corporate managers to have fun and enjoy amazing scenery while they push themselves mentally and physically as they ride from Quy Nhon to Hoi An.

“It is a signature responsible tourism experience and fundraising event designed to be enjoyed by corporate managers who want to do more. They can test their ability on the bike, network in the evenings and give a beautiful new start for children born with cleft palates,” said Adam Platt-Hepworth, CEO of Grasshopper Adventures, the specialist bike tour company that is handling all the cycling logistics for the challenge.

Additional information about the inaugural YAANA Bike Challenge is available here and here.

To date, YAANA Bike Challenge has signed up 20 riders from sponsors that include YAANA Ventures, Grasshopper Adventures, ASEAN Capital, Antipodeans, Sansara, InVision Hospitality, Anantara, Chow Energy, EZ Land, Les Rives Experience, Vietnam Trade Alliance, Khiri Travel, Green Trails, GROUND, EMM Hotel Saigon, Remote Trails, and ScottAsia Communications.

Companies or individuals with an interest in sponsorship are invited to contact the organisers on bike2017@yaana-ventures.com

Anantara Hoi An Resort and EMM Hotel Saigon Add Value to Corporate Bike Challenge

Environmentally friendly charity riders will enjoy deeply discounted hotel rates in Vietnam as they raise funds for Operation Smile

Approaching the Anantara Hoi An Resort (left) and the EMM Hotel Saigon: making the YAANA Bike Challenge an enjoyable experience for fund raising riders. (Download the collage or individual images here; this release is also available in Word and Text only formats here.)

The Anantara Hoi An Resort and EMM Hotel Saigon have entered into the charitable spirit of the inaugural YAANA Bike Challenge by offering deeply discounted room rates for the fund-raising riders.

At the start of the three-day ride in central Vietnam on September 9, the EMM will supply the organizers deep discounts for the opening ceremony to get the riders off to a flying start with great food and drinks.

On completion of the trip on September 11, the Anantara Hoi An Resort is sponsoring the closing ceremony in full, so that riders can replenish their calories with high quality fare in the UNESCO heritage town.

Pieter van der Hoeven, General Manager at Anantara Hoi An Resort

“We are ready to reward the kind-hearted riders with well-earned magnificent food, drinks and hospitality on their arrival in Hoi An,” said Pieter van der Hoeven, General Manager of the Anantara.

The three-day 226 km ride from Quy Nhon to Hoi An is organised by YAANA Ventures and Grasshopper Adventures.

The objective of the bike challenge is to bring together progressive corporate managers to promote sustainable practices and raise funds for Operation Smile, which pays for operations for Asian children born with facial deformities such as cleft lip.

Over 20 riders from sponsoring companies will participate in the fundraiser. Corporate bike riders are paying between US$2000 and US$5000 for company sponsorship packages that will benefit Operation Smile.

Green Objectives

In addition to fund raising, a good work out and the sharing of progressive ideas among corporate leaders, YAANA Bike Challenge participants have all signed up to raise awareness of responsible and environmentally sustainable business practices.

For example, Chow Energy Public Company Ltd, a major sponsor, focuses on the investment and operation of renewable energy projects.

Ahead of the bike challenge Chow Energy CEO Anavin Jiratomsiri said: “Our passion and commitment is towards building a more environmentally sustainable future whilst also delivering on our financial responsibilities to our shareholders. We are very proud to be a part of and contribute to the global shift from non-renewable to renewable sources of energy that create a clean and sustainable future.”

Environmentally aware property developer Sansara Development Ltd, which is building a residential project in Hua Hin, Thailand, is also a major sponsor.

Energy efficiency, longevity and low power usage were the founding concepts of the Sansara retirement village in Hua Hin.

“We have followed that through with environmentally low-impact construction methods to maximise energy efficiency,” said Sansara Development CEO Suresh Subramaniam. “Our holistic, sustainable approach is helping us create an aesthetically pleasing, safe and functional living space.”

For the bike challenge, Grasshopper Adventures, a leading bike tour specialist in Asia, will provide full technical, equipment and guide support, including international standard helmets, well maintained bikes fitted for the conditions, support vehicles, English speaking guide, bicycle mechanic, meals listed in the itinerary, as well as all water and snacks during the rides. A support van allows riders to take a rest if needed.

Additional information about the inaugural YAANA Bike Challenge is available here and here, including how to participate

Operation Smile details on how it helps fix young children’s facial deformities such as cleft palates are available here.

To date, the YAANA Bike Challenge has signed up 20 riders from sponsors that include YAANA Ventures, Grasshopper Adventures, Antipodeans, Sansara, Chow Energy, ASEAN Capital,  InVision Hospitality, Khiri Travel, Green Trails, GROUND, Remote Trails, and ScottAsia Communications.

Companies or individuals with an interest in sponsorship are invited to contact YAANA Bike Challenge organizers on bike2017@yaana-ventures.com