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About Us

About us

Who We Are

YAANA Ventures is a purpose-driven, entrepreneurial investment and management company based in Southeast Asia. We incubate, grow, and operate brands in sustainable tourism, impact hospitality, and travel technology — united by a common mission: to create transformational experiences that benefit both people and planet.

Our story begins in the early 1990s, a time of profound change and opportunity in the Mekong region. It was during this pivotal decade that we laid the foundation for what YAANA Ventures is today — combining a deep passion for travel with a long-term commitment to responsible development.

In 1993, we founded Khiri Travel, offering travel across Thailand, Laos, Cambodia, and Vietnam under the “4 countries – 1 destination” principle. We believed — and still believe — that tourism can connect cultures, empower local communities, and open doors to parts of Asia that few had access to. In 1998, we expanded into hospitality with the development of Tad Fane Resort, one of the first eco-lodges in Laos to receive a Foreign Investment License. Overlooking the eponymous twin waterfalls plunging 200 meters into a forested gorge on the remote Bolaven Plateau, Tad Fane was built before Pakse had a bridge across the Mekong and when the region’s roads were still unsealed — a testament to our drive to go off the beaten path.


These formative experiences — and a belief that visitor dispersion is key to sustainable tourism growth in Asia — shaped our dual focus on exploration and lodge development. That same ethos continues to guide us today, from our growing collection of Visama Tented Camps to our leadership in regenerative travel through Khiri Reach and Khiri Campus.


Over the decades, we’ve evolved into a regional group of ventures with global impact, driven by the same principles that inspired our beginnings: respect for nature, curiosity about the world, and a belief in doing good through business.

Mission

Mission

To grow a portfolio of values-aligned ventures in travel, hospitality, and tourism across Asia — guided by the 4Cs: Commerce, Community, Culture, and Conservation.

As a holding company, YAANA provides strategic direction, operational structure, and creative support to help professional teams build businesses that are financially sound, culturally sensitive, environmentally regenerative — and artistically inspired.

Mission

To grow a portfolio of values-aligned ventures in travel, hospitality, and tourism across Asia — guided by the 4Cs: Commerce, Community, Culture, and Conservation.

As a holding company, YAANA provides strategic direction, operational structure, and creative support to help professional teams build businesses that are financially sound, culturally sensitive, environmentally regenerative — and artistically inspired.

Purpose

Purpose

To unlock potential in people, places, and ideas — by partnering with ventures that thrive in remote or underdeveloped markets, and by shaping frameworks that allow meaningful, place-based businesses to flourish.

We bring together strategic insight, operational expertise, and long-term perspective to support ventures that go beyond tourism — embracing conservation, creativity, and community uplift as core pillars of success.

Purpose

To unlock potential in people, places, and ideas — by partnering with ventures that thrive in remote or underdeveloped markets, and by shaping frameworks that allow meaningful, place-based businesses to flourish.

We bring together strategic insight, operational expertise, and long-term perspective to support ventures that go beyond tourism — embracing conservation, creativity, and community uplift as core pillars of success.

modern living
modern living
WHAT THE NUMBER SAY

Our Milestones

300,000

Passengers Served

Travelers hosted through Khiri Travel’s B2B partnerships across Asia.

300,000

Passengers Served

Travelers hosted through Khiri Travel’s B2B partnerships across Asia.

200

Team Members

Employees across YAANA’s portfolio companies in travel, hospitality, and technology.

200

Team Members

Employees across YAANA’s portfolio companies in travel, hospitality, and technology.

3

Industry Awards

Earned by YAANA’s ventures for sustainability, innovation, and excellence.

3

Industry Awards

Earned by YAANA’s ventures for sustainability, innovation, and excellence.

1

Countries of Operation

Markets where YAANA-backed companies are active and growing.

1

Countries of Operation

Markets where YAANA-backed companies are active and growing.

About us

Our Approach

At YAANA Ventures, we believe in doing business with purpose

combining entrepreneurial innovation with a long-term commitment to sustainability, inclusion, and excellence. Our approach to building and managing ventures is rooted in responsible tourismconscious hospitality, and strategic venture incubation — all tailored to the unique market opportunities and challenges of Southeast Asia.

About us

Responsible by Design

We don't build our businesses around trends, we build them around places and people.

From our earliest days, we’ve focused on visitor dispersion, taking tourism beyond the obvious to support lesser-known destinations and avoid the traps of over-tourism. We believe that one of Asia’s greatest assets is its innate, traditional hospitality — and that the future of the region lies in tourism that empowers local communities rather than overwhelms them.

That’s why we hire, train, and promote local talent, often without formal education, giving them the tools and support to thrive in a globally competitive industry. Whether it’s in-the-field training, or hands-on mentoring, we actively invest in people.

About us

Innovation with Purpose

From remote tented camps to intuitive hospitality software, we design tools and systems that solve real problems.

We built HMP Master, our proprietary hospitality PMS, to help small lodges and camps run efficiently — moving managers away from spreadsheets and toward real-time dashboards and insights. We apply the same mindset across our ventures: innovation must simplifyempower, and deliver value to the people doing the work.

We embrace technology leadership that reduces friction and enhances impact, not just for our guests, but for our teams on the ground.

About us

Incubating Ventures with Soul

At YAANA Ventures, we don’t just launch businesses, we stay with them.

Incubation for us means building the right environment, offering ongoing guidance and coaching, and providing steady leadership support throughout each venture’s journey.

While we empower our business leaders with autonomy, that freedom is anchored in active strategic involvement. We streamline operations by centralizing functions like finance, sustainability, and tech, allowing local teams to focus — but we're always present to offer insight, challenge thinking, and unlock potential.

At our core, YAANA Ventures exists to turn values into ventures — practical, profitable, and purpose-driven.

About us

Milestones