Sustainability & Impact
Sustainability & Impact
The Concept of Regeneration
YAANA Ventures’ sustainability approach ensures that tourism positively impacts the destinations it touches.
Sustainability is embedded across all areas of the business, from daily operations to long-term strategy, with a portfolio designed to deliver lasting social, environmental, cultural, and economic value.
The company is committed to improving destinations by supporting community well-being, restoring biodiversity, and celebrating local culture. This is achieved through close collaboration with its portfolio companies, guiding them to adopt practices that are not only sustainable but regenerative.
The concept of regeneration challenges YAANA Ventures to move beyond merely sustaining what exists and instead focus on restoring ecosystems, strengthening communities, and creating conditions where nature and culture can thrive. This approach prioritizes long-term impact over short-term gain and positions tourism as a catalyst for lasting positive impacts.
Sustainability & Impact
The 4Cs
YAANA Ventures measures and defines its impact through the 4Cs framework: Community, Culture, Conservation, and Commerce. These four interdependent pillars serve as the foundation for operations across all business units. Together, they reflect a belief that tourism, when approached responsibly, can be a powerful driver of sustainable development and regeneration.
This integrated framework ensures that every decision within YAANA Ventures contributes to a regenerative model of tourism. Learn more about the 4Cs here
sustainability & impact
Project Highlights
Impact in Numbers
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Partners & Certifications
The Long Run
The Long Run is a global community of forward-thinking tourism leaders, from lodges to tour operators, united with the belief that tourism can drive lasting prosperity while protecting a healthy, resilient planet. Members are supported in accelerating positive impact through a framework focused on Conservation, Community, Culture, and Commerce.
The Long Run supports YAANA Ventures with practical tools and a trusted global network. This enables its portfolio companies to strengthen their sustainability performance, share knowledge, and stay accountable to high-impact goals. Membership provides access to a like-minded community that encourages innovation, collaboration, and continuous improvement, reinforcing YAANA Ventures’s commitment to ensuring that tourism leaves a positive and lasting impact on the people and places it touches.
GSTC (Global Sustainable Tourism Council)
The GSTC sets globally recognized standards for sustainable tourism. Being certified by a GSTC-accredited body confirms that a company aligns with international best practices in environmental stewardship, community engagement, fair labor conditions, and responsible supply chain management.
Companies within YAANA Ventures pursue GSTC certification because it offers a trusted, adaptable framework that drives consistent and measurable sustainability improvements. By aligning with globally recognized standards, GSTC not only enhances operational transparency but also strengthens stakeholder trust and demonstrates a genuine commitment to responsible business practices.
Travelife
Travelife is a GSTC-recognized sustainability certification designed for hotels and lodges. It offers practical, sector-specific criteria that help hospitality businesses improve environmental and social performance while building internal accountability.
Properties within YAANA Ventures choose Travelife when they need an accessible, scalable framework to guide sustainability progress and improve daily operations. With its focus on practical, day-to-day sustainability measures, Travelife is well suited for hospitality businesses aiming to make tangible, measurable improvements that strengthen credibility with guests and partners.
GER (Global Ecosphere Retreat®)
The GER standard is part of The Long Run’s certification system, designed specifically for nature-based tourism businesses committed to conservation-led and regenerative practices. GER integrates key sustainability principles into a framework that guides properties toward long-term ecological and social resilience.
GER is especially suited to lodges and camps operating in sensitive natural environments where conservation is central. It offers a holistic approach to sustainability that moves beyond minimizing impact to actively restoring ecosystems and supporting local communities. Certification provides international credibility and access to a supportive platform for continuous improvement through The Long Run’s global community.
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