Accelerating sustainable growth in travel and hospitality.

From Vision to Venture

Our team comprises visionary entrepreneurs with a wealth of industry experience spanning decades. With a track record of establishing and nurturing numerous successful ventures in travel and hospitality, our partners bring invaluable expertise to the table.

About us

Who We Are

YAANA Ventures is a purpose-driven, entrepreneurial investment and management company based in Southeast Asia. We incubate, grow, and operate brands in sustainable tourism, impact hospitality, and travel technology — united by a common mission: to create transformational experiences that benefit both people and planet.

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Impact in Numbers

301,000

Passengers Served

Travelers hosted through Khiri Travel’s B2B partnerships across Asia.

301,000

Passengers Served

Travelers hosted through Khiri Travel’s B2B partnerships across Asia.

200

Team Members

Employees across YAANA’s portfolio companies in travel, hospitality, and technology.

200

Team Members

Employees across YAANA’s portfolio companies in travel, hospitality, and technology.

3

Industry Awards

Earned by YAANA’s ventures for sustainability, innovation, and excellence.

3

Industry Awards

Earned by YAANA’s ventures for sustainability, innovation, and excellence.

1

Countries of Operation

Markets where YAANA-backed companies are active and growing.

1

Countries of Operation

Markets where YAANA-backed companies are active and growing.

Sustainability as the
Foundation of Growth

Sustainability as the
Foundation of Growth

Sustainability as the
Foundation of Growth

For YAANA Ventures, sustainability is not a niche or an add-on

For YAANA Ventures, sustainability is not a niche or an add-on — it is the only viable path for tourism to grow and endure. The company invests in ventures that view sustainability as sound business practice, where commercial success and positive impact reinforce each other.

Each venture under YAANA’s umbrella is designed to regenerate — not just to minimize harm. This means restoring natural environments, celebrating cultural heritage, and generating long-term benefits for local communities.

By backing operators as Khiri Travel and hospitality projects as Visama Tented Camps that embed sustainability at every level — from sourcing and staffing to guest experience and governance — YAANA Ventures demonstrates that travel can be both profitable and purposeful. The result is a portfolio of businesses built to last, proving that the future of tourism depends on its ability to sustain the very places and people that make it possible.

Moving Together for
Meaningful Change

Over the years, YAANA Ventures has brought together individuals and corporate teams to raise both funds and awareness for meaningful causes

our 2017 and 2019 bike-a-thons raised US $25,000 for Operation Smile, helping children in Asia access life-changing surgery and speech therapy. In 2024, our walk-a-thon supported the Blue Dragon Children’s Foundation to help young people rebuild their lives.

Looking ahead to 2026, we’re once again mobilizing communities to join us in making impact through active engagement and partnership.

For more information on the upcoming 2026 event — click here

VENTURES

Pillars of Expertise

YAANA Ventures backs and supports companies operating in distinct niches within Asia’s travel and hospitality sectors — from remote experiential lodges and tented camps to immersive regional DMCs, educational travel, and community-based tourism. What unites these ventures is a shared commitment to purpose-driven business models, enhanced by proprietary technology, centralized services, and operational systems developed under YAANA’s guidance.

VHG Hospitality

Khiri Travel Group

TDM x TTF - Willem Niemeijer

Managing Director, YAANA Ventures & Khiri Travel

YAANA Ventures’ Walkathon To Support Eight Asian Charities

Across Asia, diversified sustainable travel group, YAANA Ventures, will hold a simultaneous

The Hidden Power of Guest-Facing Tech in Boutique Hospitality

Most guest journeys begin digitally, not physically. Are your touchpoints delivering the experience your brand promises?

Why Travel Trade Shows Still Matter

Despite digital alternatives, trade shows matter more than ever—especially for transformational travel in Asia.

Why Hospitality Brands Should Consider the Subscription Model

Shifting to subscriptions can boost resilience and profitability for hospitality businesses with loyal customer bases.

Reflections from the 2016 GSTC Conference

At GSTC Korea, Willem Niemeijer advocates for tourism that uplifts communities and protects the environment.

VENTURES

Pillars of Expertise

YAANA Ventures backs and supports companies operating in distinct niches within Asia’s travel and hospitality sectors — from remote experiential lodges and tented camps to immersive regional DMCs, educational travel, and community-based tourism. What unites these ventures is a shared commitment to purpose-driven business models, enhanced by proprietary technology, centralized services, and operational systems developed under YAANA’s guidance.

VHG Hospitality

Khiri Travel Group

TDM x TTF - Willem Niemeijer

Managing Director, YAANA Ventures & Khiri Travel

YAANA Ventures’ Walkathon To Support Eight Asian Charities

Across Asia, diversified sustainable travel group, YAANA Ventures, will hold a simultaneous

The Hidden Power of Guest-Facing Tech in Boutique Hospitality

Most guest journeys begin digitally, not physically. Are your touchpoints delivering the experience your brand promises?

Why Travel Trade Shows Still Matter

Despite digital alternatives, trade shows matter more than ever—especially for transformational travel in Asia.

Why Hospitality Brands Should Consider the Subscription Model

Shifting to subscriptions can boost resilience and profitability for hospitality businesses with loyal customer bases.

Reflections from the 2016 GSTC Conference

At GSTC Korea, Willem Niemeijer advocates for tourism that uplifts communities and protects the environment.

VENTURES

Pillars of Expertise

YAANA Ventures backs and supports companies operating in distinct niches within Asia’s travel and hospitality sectors — from remote experiential lodges and tented camps to immersive regional DMCs, educational travel, and community-based tourism. What unites these ventures is a shared commitment to purpose-driven business models, enhanced by proprietary technology, centralized services, and operational systems developed under YAANA’s guidance.

VHG Hospitality

Khiri Travel Group

TDM x TTF - Willem Niemeijer

Managing Director, YAANA Ventures & Khiri Travel

YAANA Ventures’ Walkathon To Support Eight Asian Charities

Across Asia, diversified sustainable travel group, YAANA Ventures, will hold a simultaneous

The Hidden Power of Guest-Facing Tech in Boutique Hospitality

Most guest journeys begin digitally, not physically. Are your touchpoints delivering the experience your brand promises?

Why Travel Trade Shows Still Matter

Despite digital alternatives, trade shows matter more than ever—especially for transformational travel in Asia.

Why Hospitality Brands Should Consider the Subscription Model

Shifting to subscriptions can boost resilience and profitability for hospitality businesses with loyal customer bases.

Reflections from the 2016 GSTC Conference

At GSTC Korea, Willem Niemeijer advocates for tourism that uplifts communities and protects the environment.

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Trusted by Partners

Testimonials

James, University of Washington (USA)

Review for Khiri Campus

“Khiri was outstanding in every area: They were efficient, responsive, and, very importantly, they designed and operated safe and sustainable tours of high educational value for my students. … In the end, Khiri Travel delivered excellent value for money, and I would not hesitate to use them again as our operator.”

James, University of Washington (USA)

Review for Khiri Campus

“Khiri was outstanding in every area: They were efficient, responsive, and, very importantly, they designed and operated safe and sustainable tours of high educational value for my students. … In the end, Khiri Travel delivered excellent value for money, and I would not hesitate to use them again as our operator.”

INSIGHTS

INSIGHTS

Our latest Blogs and Opinions 

Our latest Blogs and Opinions 

Memberships & Alliances

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