In a recent interview, Natalie van Ogtrop, Sustainability Manager at YAANA Ventures, shares how Khiri Travel earned the “Outstanding Achievement Award for Most Sustainable Travel Company” at the TTG Travel Awards. 

Natalie reflects on how the firm has embedded the 4Cs framework and GSTC‑aligned staff training into its operations, and why visitor dispersion, local community engagement and culture preservation remain at the heart of their strategy. 

She speaks candidly about the practical challenges of certifications, the importance of meaningful action over simply obtaining credentials, and how Khiri’s charitable arm, Khiri Reach, has mobilised volunteers to bring real change to communities across Southeast Asia. With sustainability no longer a sideline but a defining business pillar, the interview offers a clear view of how tourism can be a force for good.