By Ken Scott
The traditional hospitality revenue model is heavily reliant on seasonal demand, fluctuating occupancy, and unpredictable booking patterns.
In contrast, a subscription-based model can provide a more stable and recurring revenue stream—enhancing profitability and resilience. YAANA Ventures’ media contact Ken Scott explores how hospitality businesses, particularly those with strong branding and customer loyalty, can benefit from adopting a subscription approach. From building deeper customer relationships to improving cash flow visibility and operational planning, subscriptions offer clear advantages.
Scott also addresses the importance of aligning the subscription offering with brand identity, guest expectations, and targeted niche markets.
As the travel landscape evolves post-pandemic, the shift from transactional stays to ongoing engagement may prove a competitive edge for forward-thinking operators.
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