By Willem Niemeijer
In an increasingly digitized world, you’d be forgiven for thinking that travel trade shows have lost their relevance.
But for those of us embedded in the business of transformational travel — especially in Asia — the opposite is true. The best industry events are evolving, and when done right, they are more vital than ever.
What sets them apart? First, inspiring content.
The top events go beyond the usual commercial updates and dive into the real challenges and opportunities facing our industry — from overtourism and sustainability to tech innovation and regenerative business models. When speakers are willing to take a stand or spark discussion, it creates value that lingers long after the closing keynote.
Second, depth over breadth.
A well-structured panel with just two or three speakers, guided by a sharp moderator, is far more insightful than a rushed series of slide decks. These become real conversations — and often, the spark for new ideas or partnerships.
Third, networking that means something.
The chance encounters at coffee breaks and social events often become collaborations, new clients, or even new ventures. Events that curate meaningful connections — through roundtables, hosted buyer programs, or simply great ambiance — earn their place in the calendar.
Two events that deliver all of this? For us,
it’s the Adventure Travel World Summit, combining global perspectives with local immersion, and Skift Forums, which consistently push the conversation forward with provocative insights and high-level networking.
In-person meetings still matter. Great events remain a space where ideas deepen, relationships grow, and industries evolve.
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